Sales Management-Warren Soft Drinks Ltd. Case Study

INTRODUCTION Warren Soft Drinks Ltd is a participation which operates in the very agonistic market of soft drinks with giants like The Coca-Cola c solely in aller-out and PepsiCo as competitors, just now with even less squ are ones like Tango and virgin Cola, as far as carbonated drinks are concerned. In the mineral waters and heretofore concentrates markets the competition is less rumbustious but existent all the like. As the case study shows thither are several(prenominal) issues which could be improved: schooling methods, the salaries of the sales spate (and their rewards), the word section of the country in districts, the vacancies created, the company strategy and another(prenominal)s. for each one of these issues is analysed in detail below and recommendations are made one by one for severally one. TRAINING METHODS As we saw, schooling for each potpourri of salesperson is different. In the prime(prenominal) case, the wholesale/retail sales representatives are trained for triad months instead intensively. They go through all the production and diffusion processes in the factory and get to agnize all the people in key posts and all the details about the business. This gives them the break to get quite technical in the product showing for a new client if needed, get across directly person in the factory for any specifications they tycoon need and settlement most questions without any frustration.

But, on the other hand, a subtle number of the trained personnel willing leave the company as soon as their three-month training period is spotless and go to work for a competitor, taking t heir valuable training with them. Financial ! managers find this training to be a consume of money. In fact, I believe that a three-month training period is quite a long one, peculiarly since no sales tactic seminars are involved in it. The salespeople need not be so well informed about the production since no... If you require to get a copious essay, order it on our website: BestEssayCheap.com

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