Craft Marine Corporation

CRAFT MARINE CORPORATION 1.How would you characterize the U.S. boating industriousness? ? patience dollar sales 1999---- $22.2 gazillion 2000----$25.5 billion 2001----$25.6 billion (Attributed to 13% increase in the price of vernal boat) ? to a great extent qualified on general economic conditions (should consider slightly the mildew of 911), reflect personal discretionary income patterns in the US. ? everywhere cytosine full-line boat manufactures ?No one manufacture holds oer 10% industry market sh are ?Many manufactures are privately own or are part of big companies that sell a variety of results ?Industry sales get along between surround and August with April, May, and June being the peak purchase months. 2. How is the boat purchase decision made? Target market---- a married manlike in his mid to belatedr mid-forties with two adolescent children (annual household income of a boat proprietor was $404 50) Need recognition--- genial customer functional and physical carry, customers need boat for fishing, cruising and water skiing.

Information search-----friends and relatives degree Celsius% Marine corpus 98% catalog/Brochure 97% Magazine advertizement 93% military rank of alternatives--- the assistance of a head teacher or a salesperson, hapless price Promotion sight and customer shows are typically scheduled in the late fall and blend into consumer shows in the overwinter month. Purchase and consumption ---- catch factors: Quality of construct! ion 100%-----distribution, product Performance 81%-----ads, product Design purpose 78%-----ads, product measure out 68%-----price, promotion ?Craft Marine had introduced its new hull designs and offshore boats in the fall trade shows and aforethought(ip) to exhibit these innovations during the winter of 2002 at consumer boat shows. ?The expanded class included a promotion kit for company dealers, which consisted of five...If you necessity to get a full essay, order it on our website: BestEssayCheap.com

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