Marketing Mix

Marketing Mix Marketing decisions generally fall into quad controllable categories: product, place, promotion, and damage. These four categories are known as the food securities industrying pleat or the four Ps of marketing. These four Ps are the guidelines that a marketing motorbus passel control, subject to the internal and external constraints of the marketing environment. The vagary is to conciliate decisions that center the four Ps on the scar audience in ramble to create sensed repute and generate a positive response. The product family unit is relate with developing the amend product for the target market. This whitethorn hold a tangible good, service, or both. The product is what is offered to the client to put up their needs. Product category decisions entangle blemish names, packaging, functionality, styling, quality, safety, repairs and support, warranties, and accessories (NetMBA, 2011). The place category is concerned with all the decisions i nvolved in getting the right product to the target markets Place. In order for a product to sell in that respect has to be no-hit distribution. Distribution is about getting the products to the customer. When deciding placement of a product several things need to be considered: distribution channels, market coverage, inventory management, warehousing, distribution centers, order processing, transportation, and reversal logistics (NetMBA, 2011). The promotion category is concerned with telling the target market about the product. sometimes promotion is focused on getting new customers, and sometimes its focused on retaining original customers. Promotion includes personalized selling, mass selling, and sales promotion. It is the marketing managers business enterprise to blend these methods of communication. Promotional decisions include: promotional strategy, advertising, selling, sales force, human beings relations and publicity, and budget (NetMBA, 2011). The price category is concerned with set decisions. Pricing d! ecisions include price strategy, suggested...If you want to get a full essay, order it on our website: BestEssayCheap.com

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