Essay of Foxtel Casestudy (SWOT Analysis) First of all, this essay explains the strength, weaknesses, opportunities and threats (SWOT Analysis) of Foxtel case-study of the book . Foxtel is an Australian flag in tv set company, operating cable, direct vent satellite tv and IPTV function. They c everyplace over vitamin C TV impart for over 1.4 million subscribers on the Australian region. Foxtel was formed in 1995 through and through a vocalize venture established between Telstra and news Corporation. Although, they attract their customer with different advertisements after had along outlet over 8 years. (Foxtel delivers subscriber, profit and TV viewing ploughsh ar growth (Press release). Foxtel. 20 February 2008. Retrieved 2008-02-22.) The major strengths of Foxtel are STRENGHTS The Foxtel has over 100 specialist channels for its subscribers. It has about 1.4million subscribers and thereby dominating the pay- boob tube. Moreover, Foxtel sells its services to cus tomers like motels and gyms last reaching a number of clients of theirs. As a result, the advertisers are interested in using Foxtel since it has queen-sized market appropriate and its services enkindle be accessed in different places. Advertisers can target specific markets using pay-television.
At the same time, the interactional services offered could similarly be a strength to Foxtel since it is non offered by free-to-air televisions. WEAKNESSES It has been noticed that Foxtel is slow in adopting new technologies and features to punctuate its service from competitors. For example, the high-definition cha nnels and downloadable movies are also offer! ed by free-to-air television and other companies not in television industry. OPPORTUNITIES The expected salary increase of interactive feature to full on-demand programming will second the Foxtel to differentiate its services and to attract to a greater ut callost customers. In addition, the economic crisis hit by Australia in term of losing jobs and falling consumer confidence allowed the business to...If you want to get a full essay, order it on our website: BestEssayCheap.com
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